John Martinez joined the Northwestern Men’s Basketball program in June of 2021, and will begin his fourth season as Basketball Video and Recruiting Operations Coordinator in 2025-26. Prior to his current role, Martinez was a Graduate Manager for the program during the 2021-22 season. 

Martinez handles all video related aspects for the program and assists the Northwestern coaching staff by compiling scouting reports and providing statistical analysis. During the season he oversees the scout team. Martinez also heads Northwestern’s on-campus recruiting efforts and helps the coaching staff with overseeing and managing the program’s recruiting and NCAA transfer portal databases.

Martinez is also the supervisor for undergraduate and graduate student managers and former player relations. 

Prior to his arrival in Evanston, Martinez spent four years as an undergraduate student manager at St. John’s University in Queens, New York.

Martinez earned his bachelor’s degree in Economics from St. John’s in 2021 and a master’s degree in Sports Administration from Northwestern in 2023. He is also a member of the Latino Association of Basketball Coaches, a platform for Latino(a) coaches to connect, develop and be part of the innovative process in the game of basketball.